Media Asset Management

The fully integrated MAM module of the crossbase software solution enables you to manage all your media elements effectively. All your media data is brought together centrally in the crossbase database. The naming is clear, comprehensible and meaningful. During import, you can categorize the data individually according to your requirements, add metadata and link it to projects or products. You can manage old and new versions and store keywords, captions and metadata (e.g. license rights) in a structured manner.

During the import, additional output formats are automatically produced using format templates. For example, TIF, PNG or JPG formats can be generated from PSD, AI or EPS files. Either the standard graphics converter from crossbase or Adobe Photoshop can be used for the conversion. This means that the media files are always available in the appropriate form (format, color profile, resolution), version and language. The format templates are created by the administrator. Parameters such as file format, resolution, dimensions or rotation angle can be set. Embedded color profiles are also taken into account during conversion.

Media files with the same meaning are combined in a media and language-neutral media element. The media files within the media element can differ in terms of file format, language and version, for example.

A media element can be linked multiple times by "drag & drop" or automatically via the article number, e.g. in the context of a product, in a publication or on an HTML page. When changes are made to media files, these links are retained so that they affect all locations. You can display where a media element is used with a click of the mouse.

Media elements are always assigned an image category during import (product photo, assembly graphic, company photo, etc.). The categories, the so-called naming conventions, can be defined individually. The media elements can also be labeled market-specifically in order to create country-, industry- or target group-specific publications.

The validity of a media file (e.g. an approval document or an image) can be controlled via assigned validity periods. In this way, future publications can be prepared without affecting existing media.

Social media channels such as Instagram, Pinterest, LinkedIn etc. expect images in certain sizes and formats. These formats can be created in crossbase and selected via an image section dialog. This makes it possible to select and save any image section based on the selected format. Adobe Photoshop is not required for this function.

A template graphic is created with Adobe Illustrator that contains placeholders for text components or dimensions. The texts themselves are maintained independently and referenced to the graphic. The production of language and dimension-specific graphics is fully automated for all desired formats each time a change is made.If graphics are already available in AI format, these can be transferred automatically. The texts are extracted and replaced with placeholders. If the same text content already exists in the database as a text module, this is used.

QR codes and barcodes can be produced automatically with crossbase and Adobe Illustrator. Around 200 different barcode types are available. Parameters such as dimensions, resolution, bar height and file format can be configured. The error correction level and encoding can also be defined for QR codes.